With digital communications you need to be up to date with the technology, the media content and your audience. We’ve got all of that in one place so we’re free to have ideas that we know we can deliver.
If your brand needs a new design and your website needs a refresh but your audience is going mobile, we can bring clear thinking, practical delivery and a single voice to the job. And we’ll also tell you how to get that fantastic CSR project noticed, how to project your brand values online and how to get digital brochures updated overnight for your sales force.
Ideas are the currency of the digital landscape, but sifting through the good and the bad ones and then executing them on time and on budget takes a little bit of experience.
From presentations to branding, from websites to apps, we can make you look and feel better about your digital image.
It's an unfortunate truth, but design gets dated — and sometimes very quickly. We will, of course, work hard to create one of those classics that seems to stand the test of time. But the chances are your image will need a refresh every few years to stay looking relevant.
Our team will work with you to understand your target audience and the key messages that you want to get across. Then we'll come up with a number of suggestions that visualise those ideas into great looking designs.
We know that graphic design has a key role in usability and functionality too. Getting these aspects right makes things intuitive and easy to use — it's why Apple is the biggest company in the world. Understanding how people use things and what they use them for is the basis of good design.
Everyone has a website these days don't they. So how do you make yours stand out?
Well you start with a combination of great design, clear, easy to use functionality and interesting, regularly updated content.
But that's not enough — it's got to get noticed. The "build it and they will come" attitude to websites hasn't worked for years. You have to think how you will market it using both traditional and social marketing techniques. And it's got to be search friendly too of course.
All of the above means that Media Citizens do not create the cheapest websites in the world. But not everyone is going to give you a dynamic, modern site with a choice of easy to use content management systems using HTML5 and CSS3 and JQuery libraries for responsive, multi platform, mobile-friendly designs all with great hosting and support packages.
Too much jargon? Call us and we'll be happy to explain what we mean — and why it matters!
Video & Motion Graphics
People trust people, which is why video is the most effective format for engaging audience attention. You are more likely to be believed if your audience can see with their own eyes what you do, who you are, and what difference you can make.
So if you want to show the values and character of your company or initiative, think about improving your communications with a video series.
We make videos for all sectors — campaigning films to change lives, interview and case study features for business, slick motion graphics and animations for sales aids on iPads and films to engage and challenge young people.
The business world is rapidly going mobile with tablet sales due to overtake PC’s by 2013. So we’ve built a range of business apps for forward-looking companies.
The Companyapp range is designed for sales, training and digital publishing. The apps are content managed, putting you in control and they deliver presentations with beautiful HTML5 design. They bring great productivity and efficiency benefits to our clients.
But if you have another idea, give us a call. We also build bespoke apps that put your information directly into the hands of your target audience on the devices they carry with them. So whether you need to reach people on iPhones, iPads, Blackberry or Android devices, we also deliver a tailored service.
That could be an engagement game for consumers, a detail aid for your sales force or slick updateable presentations for your management team.
The goal is to put your information into the pocket of your audience so it's available and easy to use whenever and wherever they need it.
We’re not talking about the odd tweet or blog post, we’re talking about regular media publishing where you build an audience and project your agenda to the world on a professional platform.
With one of our publishing packages we can take you 'the whole nine yards' — from editorial design and content production through to building the back-end systems to enable you to run any publication you want. That could be a digital magazine for iPads, a website for marketing or an in-house app for your sales force where every word in your brochure is under scrutiny.
And we do that for everyone from global accountants, advertising agencies and pharmaceutical companies to young people exploring citizenship through media.
For this kind of publishing your need to author content once and publish to multiple devices quickly and easily, using a content management system designed for media creators not technicians.
When everyone else is getting online with a cameraphone – you need to stake the next step into professional publishing. With the right package, it’s simpler than you think.
This is where content marketing comes in.
By publishing real stories about your sector and great films that bring stories to life, you can become a dynamic and active voice in the marketplace.
We produce everything from short films to full digital magazines packed with professional editorial content, so we can establish you as an authority in your sector and deliver a regular reminder to your audience that you are the key people to talk to.
When you haven’t really got a lot to say, constantly posting tweets and blogs just to get noticed is not going to please your followers or win you friends with an online audience. For that you need something timely, insightful or compelling to say.
If your social media strategy is designed to remind people that you are the driving force in your sector, then speak to us about content marketing. We can make your social media strategy work with real media content.
We can help you produce and publish great stories and quality video — real content that you can tweet about and email to contacts. And if you don't have the time to keep your social presence regular, we can help you with that too.
We can help with the reach with our multiplatform digital publishing packages. And we can help with the trust with our films and editorial content.
We use video to bring a powerful emotional quality to marketing, establishing a reason for your audience to identify with your message.
And our new digital magazine package is a way of developing a longer-term relationship, providing real and valuable content. It’s a reason to return each month and a good way to establish trust.
The audience can find out what you know about and what you do and you can find out what they’re really interested in. We think that’s a good introduction. We say journalism is the new marketing.
Marketing is about reach and trust. Can you reach your audience wherever they are? And will they believe what you say when you do? Read More
Great ideas can come from anywhere, but they start with great knowledge of the game you’re in. Read More
When was the last time someone said they liked the design of one of your projects? Read More
At the last count your website is 1 in 350 million. It had better be good! Read More
These days, you can’t just present yourself online. If you want to be heard you need to project your voice to the audience. Read More
For those moments that words alone can’t convey, 80% of internet users watch online video Read More
In 2012 more people will access online information through their mobile devices than on their desktop computers. Read More
Ever think your social media strategy is actually anti-social? Read More
Our goal is to be your 'one stop shop' for digital publishing Read More
A digital magazine produced for the international accountancy firm, Mazars LLP. Intended for website, iPad and print outputs, Media Citizens is responsible for the ongoing editorial content as well as the original design and development of the site.
Diversity in Advertising
We directed, filmed and designed a film shining a light on the state of diversity currently present in UK advertising.
The Questival website is aimed at haemophilia sufferers entering the adult world. We created an augmented reality entry route and a Flash interface to entice users to explore health advice and guidance.
A website designed to help 13-19 year olds get into the creative industry. Companies place creative briefs on the site and invite young people to pitch ideas, upload their work and get their first break into the industry.
With close to 200 members the City Property Association (CPA) represents a significant commercial property portfolio & brings together property owners, developers & investors to inform policy & drive the economic prosperity of the City of London.
A website produced for the international accountancy firm, Mazars LLP. The site is used to promote Mazars graduate and school leaver schemes, providing information, case studies and video profiles of recent graduates.
The Stalevo Dose tool is an award winning 'detail aid' primarily designed to assist pharmaceutical marketing to GP practices. This tool incorporates videos, animated graphics and complex mathematical algorithms.
Companyapp is our range of content managed iPad apps for business. Presenter brings high-level HTML 5 design to sales presentations; Trainer delivers offline training to staff and Publisher upgrades digital publishing for marketing.